"...Rosen packs his 303 pages with research and strategy. His book may be drier, but ultimately it's a more useful read for marketers... And the book has managed to generate quite a bit of buzz itself: It hit The Wall Street Journal's business best-seller list the month it came out, and The New York Times' extended best-seller list..."

"It left me energized (and terrified) by a new understanding of the world's most powerful medium, and by some very practical ways to harness it."

"Packed with real-life examples, The Anatomy of Buzz is a must-read for anyone who wants to understand the word-of-mouth phenomenon."

"Finally, here's a book that explains the phenomenon and shows how companies actually stimulate their customers to spread the word."

"...provides a fascinating, deep analysis of buzz and how to make it work... At the very least, it will make you think differently about your marketing strategy."

"...a well-researched, informative and entertaining read... In all, this is the best marketing book I have read this year."

"The Anatomy of Buzz explains how to make it happen, bringing analysis strategy, and insight to the black art of buzz."

"a landmark book... What makes this tome special is the fact that it’s the first scientific approach to this amorphous subject."

"The sub-title to The Anatomy of Buzz is '...how to create word of mouth marketing'. We hope that this does not put off the general reader. For a lot of this becomes a fascinating glimpse at how life and meaning are changing around us. And the intellectual can find lessons everywhere — even in marketing handbooks..."

"A good, substantive look at creating word-of-mouth excitement... Unlike many of the latest generation of marketing gurus, Rosen places what is new in the context of what is known"

"A fascinating look at our popular and consumer cultures."

"While other books and articles have addressed word-of-mouth marketing, few have done as thorough or as thoughtful a job as Rosen."

"The Anatomy of Buzz hums with electric information and resonant insights for all marketers."

"The Anatomy of Buzz should be required reading for anyone who works with new product development, advertising or public relations."

"The Anatomy of Buzz is an excellent work on how to use PR to build a brand. Emanuel Rosen's six rules about Ads and Buzz are worth the price of the book."

"A fascinating look at the nature of interpersonal networks and how they can be activated. I cannot remember being so influenced by a book in the past several years."

"This book primarily stimulates the imagination of practitioners, but it also appeals to academics. To practitioners, it lucidly describes how companies are able to capitalize on the structure of interpersonal networks to unleash the power of positive word-of-mouth. To academics, the book provides many rich examples that reveal the managerial relevance of their theories and research findings."

"This book is clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book!"

"The book is readable, intelligent, grounded and most importantly useful. Check it out."

"This is one of very few business books I have read with pleasure and not simply interest. Rosen is informative, he is aware of the limitations of buzz, but full of examples of its effective use. It is a thoughtful and thought-provoking book and I would commend it to managers and consultants..."

"An insightful look at the power of gossip, especially on the Web."

"This important book shows how to use the buzz as a powerful marketing vehicle. What's the best way to sell a product and get your company's name known? Why, getting your customers to spread the word for you. Here is a book that tells how."