B.  Rubik’s Cube

C.  Wii Remote

2. According to The Keller Fay Group, most word of mouth is communicated:

A.  Over the Internet

B.  In person

C.  Over the phone

3. Researchers sold LiveStrong yellow wristbands to students who lived in one dorm at Stanford. A week later, they started selling these wristbands in a neighboring dorm which had a reputation as a “geek” dorm with a stronger academic focus. A week later the research team measured a ______ in students wearing the bands at the first dorm.

A. 32% drop

B. 73% increase

C. 10% increase

4. WOMMA stands for:

A.  Women of Malden Massachusetts Association

B.  The word of mouth marketing association

5. A study by Nielsen Online looked at hundreds of CPG (consumer packaged goods) product launches in the United States in 2005 and 2006. Among the products studied,  which factor had the strongest relationship with the level of buzz on blogs?

B. A good story behind the product

C. Availability of a corporate blog

6. A study in the U.K. on word of mouth about cameras, leather goods, computers and cell phones, found that ____ percent of negative word of mouth was generated by people who never owned the product.

B. 10%

C. 30%

7. Research shows that online reviews of products are ____________. The same is true for most conversations people have about products and services.

B. Mostly positive

C. Mixed

The Buzz Quiz Answers